Ferrari California presentation video

This is Ferrari California presentation video, shot by the people at Autocar.co.uk. Roberto Corradi, Product Development Director, presents the new Ferrari California and its targeted market. The Ferrari California incorporates all the latest technology, including the new 7-speed dual clutch gearbox, the new GDI engine and a new suspension system. Because only 10% of the Ferrari customers are females, the Prancing Horse company wants to extend it's lady-appeal with the new California.